About Us

Our Spicy Journey

Ginger Goat was born out of a passion for spicy things with flavour.

Founded in February 2021, it didn't take long for people to notice our sauce as we joined the famed lineup on the hit show Hot Ones just 3 months later.

With our headquarters in Waterloo Region, ON, Canada, our products are all natural, free of thickeners, preservatives and excess salts. We believe in creating products with flavour above all...even if it still burns!

Even though we've grown quickly, our commitment to the craft will never change. Small batch mentality and our attention to detail mean it doesn't get our "headbutt of approval" until it's right and we happen to think your tastebuds will appreciate that.

Our Promise

We believe so much in our duty to please your senses, that we've made it our brand promise! If it doesnt have heat or flavour and we're not having fun...it just isn't Ginger Goat!

Our Logo

Fun fact: Our name and logo is based on one of our founding partners and his ginger goatee.

Rumour has it that the nickname come from a heated argument with a nephew who hurled the insult "ginger beard" during a board game. He still lost the game and we scored a brand name.

Our Values

Gratitude - appreciate your team, our vendors and our customers. They don’t have to work with us, but they do, and that’s super rad!

Open and Optimistic - hear people out, assume they mean the best; be open to hearing new ideas and feedback, and be open to sharing new ideas and feedback.

Acceptance - everyone has a story, a set of experiences that forms their world view. Accept everyone as they are regardless of race, religion, cultural beliefs, sexual orientation, etc.

Teamwork - Have each other's backs. Period.

Cool things with Cool People!

Our Promise

We believe so much in our duty to please your senses, that we've made it our brand promise! If it doesnt have heat or flavour and we're not having fun...it just isn't Ginger Goat!

Our Logo

Fun fact: Our name and logo is based on one of our founding partners and his ginger goatee.

Rumour has it that the nickname come from a heated argument with a nephew who hurled the insult "ginger beard" during a board game. He still lost the game and we scored a brand name.

Our Values

Gratitude - appreciate your team, our vendors and our customers. They don’t have to work with us, but they do, and that’s super rad!

Open and Optimistic - hear people out, assume they mean the best; be open to hearing new ideas and feedback, and be open to sharing new ideas and feedback.

Acceptance - everyone has a story, a set of experiences that forms their world view. Accept everyone as they are regardless of race, religion, cultural beliefs, sexual orientation, etc.

Teamwork - Have each other's backs. Period.

Cool things with Cool People!